Effect of New Media Communication on Consumer Behavior Based on Industrial Edge Cloud Deployment Algorithm

Table 6

Table of regression coefficients and significance coefficients.

Coefficient
Models		Non-standardized coefficients		Standard coefficient	t	Sig
1		B	Standard error	Trial version
	Constants	0.301	0.252		1.21	2.321
	Perceived ease of use	−0.004	0.057	−0.004	−0.081	1.210
	Perceived usefulness	0.217	0.071	0.216	2.518	0.021
	Perceptual interactivity	0.273	0.077	0.241	3.393	0.000
	Perceptual novelty	0.414	0.062	0.411	6.545	0.035
	Perceived value	0.378	0.061	0.378	5.415	0.000