Effect of New Media Communication on Consumer Behavior Based on Industrial Edge Cloud Deployment Algorithm

Table 9

Summary of research hypothesis results.

Assumption number	Assumed content	Assumed results
A1	The usefulness of new media has a positive impact on consumer behavior	Established
A2	The participatory nature of new media has a positive impact on consumer behavior	Not established
A3	The interactive nature of new media has a positive impact on consumer behavior	Established
A4	The ease of use of new media has a positive impact on consumer behavior	Not established
A5	The novelty of new media has a positive impact on consumer behavior	Established
A6	The risky nature of new media negatively affects consumers’ consumer behavior	Not established
A7	The greater the value of the goods posted on the new media platform, the more it has a positive impact on consumer behavior	Established
A8	The usefulness of new media has a positive impact on consumer behavior	Established