[Retracted] The Integrated Development of Tourism and Cultural and Creative Industries Based on Smart City Cloud Service Information System

Table 2

Evaluation criteria for the level of smart tourism marketing e-commerce platform.

Evaluation basis	Grade	Natural endowments
No e-commerce platform for smart tourism marketing has been established	I	≤50
Low, only basic information browsing and query functions	II	50–59
Normal, in addition to the basic functions, it also has the functions of scenic spot information query, tourism commodity sales, and traffic navigation	Ill	60–69
High efficiency, complete functions, and strong interaction, realizing online ordering, order management, information docking, network security, online payment, financial settlement management, and user information management	IV	70–89
Very high, good user experience, mining and analyzing customer consumption records, strengthening functions such as customer source, customer, group purchase, sales, and product analysis, so as to realize the interconnection of procurement and supply information between upstream and downstream enterprises.
No e-commerce platform for smart tourism marketing has been established	V	≥90
Low, only basic information browsing and query functions