Research Article

[Retracted] The Integrated Development of Tourism and Cultural and Creative Industries Based on Smart City Cloud Service Information System

Table 3

Evaluation criteria for innovative means of new media marketing.

Evaluation basisGradeNatural endowments

0, there is no innovative means of new media marketing, and only on-site sales are supportedI≤50
1, only on-site sales and website marketingII50–59
2–3, normal, in addition to website marketing, it supports various online marketing methods such as e-coupons, point cashback, search marketing, website alliance blog, microblog, WeChat, forum, e-mail and social networkIII60–69
3–5, there are many marketing means, including official microblog and links, scenic spot official website, QR code, WeChat direct sales, tmall, qunar, Ctrip and other major tourism e-commerce distributionIV70–89
≥5, diversified marketing means, such as portal, search engine, SNS, blog, BBS, Wiki, mobile phoneV≥90