| Evaluation basis | Grade | Natural endowments |
| 0, there is no innovative means of new media marketing, and only on-site sales are supported | I | ≤50 | 1, only on-site sales and website marketing | II | 50–59 | 2–3, normal, in addition to website marketing, it supports various online marketing methods such as e-coupons, point cashback, search marketing, website alliance blog, microblog, WeChat, forum, e-mail and social network | III | 60–69 | 3–5, there are many marketing means, including official microblog and links, scenic spot official website, QR code, WeChat direct sales, tmall, qunar, Ctrip and other major tourism e-commerce distribution | IV | 70–89 | ≥5, diversified marketing means, such as portal, search engine, SNS, blog, BBS, Wiki, mobile phone | V | ≥90 |
|
|