Research Article

[Retracted] Research on the Development Strategy of Cross-Border E-Commerce in China’s Cultural and Creative Industries Based on Big Data Services “One Belt One Road”

Table 6

Comparison of cross-border e-commerce in traditional and big data environments.

Industrial chainInner workExternal marketLeadership decision productionProduct supportLogistics system

Traditional _ _Manual operationPassive marketExperience, feelStandardizationDevelopment lags
Big dataAutomatic optimizationActive marketObjectivity and reasonPersonaliseCoordinated development