A Dynamic CGE Model for Consumer Trust Mechanism within an E-Commerce Market

Table 5

Burnham defines the connotation of conversion costs.

Classification	Specific dimensions	Concept
Process conversion costs	Economic risk cost	Negative results when consumers turn to other businesses
	Evaluate the cost	The time and effort paid by the consumer in the search and evaluation of information when deciding whether or not to convert
	Learning costs	The time and effort paid by consumers after learning the functions and methods of using the products and services provided by the new business
	Organize the cost of adjustment	And the new business to build a relationship between the time and effort
Economic conversion costs	Cost of loss of profits	After the conversion, the loss of the original business as the old customers has a variety of economic benefits
	Money loss cost	Customers have already paid a variety of fees when they bought their products and services
Relationship conversion costs	Loss of personal relationship	The loss of interpersonal relationships that customers may cause when converting customers to other businesses
	Loss of brand relationship	Customer replacement service and product suppliers, there is the risk of losing the association with the original corporate brand, resulting in social recognition and other aspects of the lack of