Visual Analysis of Audience and Information Interaction of Brand Communication Data Based on Computer Vision

Table 1

One way of mapping heuristic analysis to practice.

Analysis process	User action	System operation	Interactive mode	Numerical value
Data preparation	Data set selection and import	Data analysis, data persistence, data cleaning and display	Take data file upload and database connection as the main model	0.561
Data preselection	Specify data ranges and dimensions	High-dimensional data dimensionality reduction, data attribute discrimination, feature analysis, validity analysis, etc.	The user performs data screening and analysis interface to display the data quality report	1.563
Data analysis	Analyze data quality, multiattribute association analysis	Data attribute correlation analysis and display	Select different data attributes to build visual icons and observe the relationship	0.132
Visual model recommendation		Data visualization coding recommendations, visual model example construction	Displays properties suitable for visual encoding in a sorted list	1.163
Visual model building	Interactively perform data attribute and visual variable coding mapping, and adjust graphics parameters	Dynamically build graphics	Use drag-and-drop, association, etc. to build the model, and adjust the parameter meter to complete the detail adjustment	1.874