Research Article
Spreading Scientific Knowledge in China: Personalized Social Media Influence Elements
Table 2
Individual influence factors and score distributions.
| | Factors | No. of respondents | Total respondents | Factor scores | | Y | P | N |
| | Personal messaging (PM) | 15 | 10 | 5 | 30 | 20 | | Personal branding (PB) | 20 | 20 | 3 | 43 | 30 | | Service mentality strategy (SM) | 15 | 10 | 5 | 30 | 25 | | Experience and interesting content (EC) | 4 | 2 | 1 | 7 | 5 | | Real and authentic (RA) | 20 | 0 | 0 | 20 | 20 | | Real-time streaming (RS) | 25 | 1 | 0 | 26 | 25.5 | | Exclusive events (EE) | 3 | 0 | 0 | 3 | 3 |
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