Research Article

Exploring the Impacts of Students in Hospitality Programs of Vocational High Schools Watching YouTubers’ Travel Programs on Travel Intention from the Perspective of Digital Business Opportunities in the Postpandemic Era

Table 1

Sample characteristics.

Background variableClassification criteriaSample numberPercentage (%)Cumulative percentage (%)

GenderMale8228.828.8
Female20371.2100.0

GradeGrade 17024.624.6
Grade 27827.451.9
Grade 313748.1100.0

Average weekly spending on leisure activitiesNTD 200 or less1043736.5
NTD 201–400853066.3
NTD 401–600411480.7
NTD 601–80018687.0
NTD 801–100021794.4
NTD 1001or more166100.0

Time spent in after-school leisure activities per week2 hours or less5519.319.3
3–5 hours13045.664.9
6–8 hours6121.486.3
9–11 hours134.690.9
12 hours or more269.1100.0

Number of times watching YouTubers’ travel programs per week1 time or less7225.325.3
2–3 times10737.562.8
4–5 times4917.280.0
6–7 times165.685.6
8 times or more4114.4100.0