Exploring the Impacts of Students in Hospitality Programs of Vocational High Schools Watching YouTubers’ Travel Programs on Travel Intention from the Perspective of Digital Business Opportunities in the Postpandemic Era
Table 14
Summary of research hypotheses and test results.
Research hypotheses
Path value
Test results
H1: Different demographic variables have a significant impact on travel intention.
Not supported
H2: The degree of involvement of students in the hospitality programs of vocational high schools watching YouTube travel programs has a significant impact on travel intention.
0.14
Supported
H3: The trust of students in the hospitality programs of vocational high schools watching YouTube travel programs has a significant impact on travel intention.
0.10
Supported
H4: The perceived value of students in the hospitality programs of vocational high schools watching YouTube travel programs has a significant impact on travel intention.
0.33
Supported
H5: The destination image of students in the hospitality programs of vocational high schools watching YouTube travel programs has a significant impact on travel intention.
