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| Degree of involvement |
| Involvement 1 | I am pretty focused when watching YouTubers’ travel programs. |
| Involvement 2 | I am engrossed in every detail of the video when watching YouTubers’ travel programs. |
| Involvement 3 | The content of YouTubers’ travel programs intrigues me. |
| Involvement 4 | I take the time to recall the content of the YouTubers’ travel programs. |
| Involvement 5 | Relevant thoughts come to my mind when recalling the content of a YouTuber’s travel program. |
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| Trust |
| Trust1 | I would like to trust the viewing services provided by YouTubers’ travel programs. |
| Trust2 | I would like to trust the travel information provided by YouTubers’ travel programs. |
| Trust3 | I have confidence in the travel information provided by YouTubers’ travel programs and will make travel plans accordingly. |
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| Destination image |
| Image 1 | The travel contents, environments, and places introduced by YouTubers’ travel programs are diverse. |
| Image 2 | The tourist attractions and activities introduced by YouTubers’ travel programs are diverse. |
| Image 3 | There are plenty of natural tourist attractions introduced by YouTubers’ travel programs. |
| Image 4 | The tourist shopping facilities introduced by YouTubers’ travel programs are perfect. |
| Image 5 | The travel consulting service introduced by YouTubers’ travel programs is developed well. |
| Image 6 | The tourist attractions introduced by YouTubers’ travel programs are convenient and easy to reach. |
| Image 7 | There are various accommodation options for the tourist attractions introduced by YouTubers’ travel programs. |
| Image 8 | The architecture of the tourist attractions introduced by YouTubers’ travel programs is featured. |
| Image 9 | The tourist attractions introduced by YouTubers’ travel programs have a pleasant climate and are suitable for travel. |
| Image 10 | The economic development of the tourist attractions introduced by YouTubers’ travel programs is sound. |
| Image 11 | The tourist attractions introduced by YouTubers’ travel programs are in good order, and people can travel with peace of mind. |
| Image 12 | The customs and cultures of the tourist attractions introduced by YouTubers’ travel programs are distinctive. |
| Image 13 | The local residents of the tourist attractions introduced by YouTubers’ travel programs are amicable and friendly. |
| Image 14 | The tourist attractions introduced by YouTubers’ travel programs do not cost much. |
| Image 15 | The tourist attractions introduced by YouTubers’ travel programs have a special local atmosphere. |
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| Perceived value |
| Perceivingness 1 | The travel information presented by YouTubers’ travel programs exhibits high quality. |
| Perceivingness 2 | Overall, watching YouTubers’ travel programs is convenient. |
| Perceivingness 3 | YouTubers’ travel programs are practical. |
| Perceivingness 4 | The value I get from the content of YouTubers’ travel programs is worth my time and effort. |
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| Travel intention |
| Intention 1 | I am willing to travel to other countries for sightseeing. |
| Intention 2 | I am willing to travel to other countries again for sightseeing again. |
| Intention 3 | I would like to recommend others to travel to other countries. |
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