[Retracted] Precision Marketing and Brand Communication Model Using Particle Swarm Optimization Algorithm

Table 3

Specific measures of experience marketing strategy.

Tactics	Project	Specific measures
Convenient consumption environment	Optimize the sales link	Establish WeChat official account, official microblog, and other platforms to regularly release new news, so as to facilitate consumers’ choice and booking in advance; Encourage consumers to pay online, optimize the distribution process, and provide products with the freshest quality
Conduct sensory marketing	Host a variety of events	Hold supermarket audition activities, such as small cake weekend best friend tea party and small cake youth reading sharing meeting, so as to provide customers with scene based experience
Extended brand service function	Provide different peripheral services	Provide hand gift box and gift bag packaging services, supporting other peripheral products
	Factory tourism	Regularly invite consumers to carry out brand experience activities, visit places such as small cake raw material base, production line, and big cake museum, participate in the production, promote the interaction between customers and brands, and deepen consumers’ brand awareness