[Retracted] Precision Marketing and Brand Communication Model Using Particle Swarm Optimization Algorithm

Table 4

Specific measures for public relations marketing of “ruxiaogao” brand.

Tactics	Collaborators	Specific measures
Regional public brand creation	Government	Participate in the formulation of national standards for agricultural products with geographical indications of Funing big cake; Coordinate the promotion of the overall image of the Funing big cake brand; Establish a regional brand threshold access system
Participate in the operation of industry associations	Trade associations	Hold big cake brand seminars and tasting sessions and carry out scientific and technological research and development; Make a promotional video for the overall image of Funing big cake: Jointly formulate a series of policies and regulations such as the practical measures and rules for the use and management of brand trademarks in Funing big cake u, the protection and management methods of products in the origin of Funing big cake, and the regulations on the use of special marks for products in the origin; Assist the market supervision department to strengthen the construction of the anti-counterfeiting quality supervision service inquiry system, form a rights protection network and an anti-counterfeiting rights protection team, and maintain the reputation and image of the Funing big cake regional brand in the market
Carry out sponsorship of public welfare activities	Public events	Sponsor activities and hot events advocated by the local government and concerned by the people, such as sponsoring the food supply for the 2019 Yancheng Ocean Bay Marathon, the 2019 Yancheng Cross-Strait Agricultural Products Fair, the 2019 Yancheng Economic and Trade Fair, and various campus sports held in and outside the province wait