[Retracted] Construction and Analysis of College Students’ Entrepreneurship Guidance Model from the Perspective of Ideological and Political Education under Big Data

Table 2

Characteristics of big data.

Characteristics	Content
Huge data	With the increase in networking devices, a large amount of data, such as user trajectory data and browsing data, can be recorded, and each user can directly obtain all data.
Variety	Many networking devices, sensors, and social platforms are networked, cooperated, semistructured, and unstructured, making the data types in the network complex and diverse.
Efficient rate	It can analyze the data results in a few seconds and push similar products in real time according to users' browsing interests, such as Taobao and other shopping platforms.
Data authenticity	It provides a reference for decision-makers through data and extracts value from the real data.