Research Article

Validation of a Research Instrument to Measure Generation Y Parents’ Perception of Service Quality and Effect on Satisfaction and Word of Mouth in International Schools

Table 2

Conversion of Cham (2016) original scale items for K-12 context.

ItemOriginal scale itemRevised scale tem

SQ1This hospital has up-to-date equipmentThis school has up-to-date equipment.
SQ2The physical facilities of this hospital are visually appealingThe physical facilities of this school are visually appealing.
SQ3The staffs of this hospital appearance are neatThe teachers at this school present and conduct themselves in a professional manner.
SQ4The office and support staff at this school present and conduct themselves in a professional manner.
SQ5The materials associated with this hospital are visually appealingThe educational materials associated with this school are visually appealing.
SQ6The staffs of this hospital perform the medical service right on the first timeThe school performs the educational service well.
SQ7The staffs of this hospital provide dependable services as promisedThe school provides dependable services as promised.
SQ8The staffs of this hospital are sincere to solve my problemsThe school is sincere in solving my problems.
SQ9The staffs of this hospital provide services at the appointed timeThe school provides meetings and events as scheduled.
SQ10This hospital keeps accurate medical recordsThis school keeps accurate educational records.
SQ11The staffs of this hospital are never too busy to respond to my requestsThe school responds to my requests promptly.
SQ12The staffs of this hospital tell me when the services will be performedThe school tells me when the school events and activities will occur.
SQ13The staffs of this hospital are always willing to help meThe teachers of this school are always willing to help me or my child.
SQ14The staff of this school are always willing to help me or my child.
SQ15I received prompt service from the staffs of this hospitalI received prompt service from the school.
SQ16The staffs of this hospital are trustworthyThis school is trustworthy.
SQ17I feel safe in receiving services from the staffs of this hospitalI feel positive about receiving education and support services from the school.
SQ18The staffs of this hospital are consistently courteous to meThe teachers are consistently courteous to me.
SQ19The office and support staff are consistently courteous to me.
SQ20The staffs of this hospital have the knowledge to answer my questionsThe teachers of this school have the knowledge to answer my questions.
SQ21The staff of this school have the knowledge to answer my questions.
SQ22The staffs of this hospital give individual attention to meThe office and support staff of this school give individual attention to me or my child.
SQ23The teachers of this school give individual attention to me or my child.
SQ24This hospital has convenient operating hours for my needsThis school schedules meetings that are convenient for my needs.
SQ25This hospital has my best interests at heartThis school has the best interests of my child at heart.
SQ26The staffs of this hospital understand my specific needsThe teachers of this school understand my child’s specific needs.
SQ27The staff of this school understand my child’s specific needs.