Validation of a Research Instrument to Measure Generation Y Parents’ Perception of Service Quality and Effect on Satisfaction and Word of Mouth in International Schools

Table 3

Mean, standard deviation, and assessment of normality.

Construct	Items	Mean	Std dev	Skewness	Std error	Kurtosis	Std error
Service quality	SQ1	4.08	0.678	−0.415	0.119	0.281	0.237
	SQ2	4.24	0.713	−0.789	0.119	0.918	0.237
	SQ3	4.23	0.608	−0.413	0.119	1.134	0.237
	SQ4	4.24	0.585	−0.169	0.119	−0.078	0.237
	SQ5	4.13	0.666	−0.399	0.119	0.172	0.237
	SQ6	4.13	0.597	−0.186	0.119	0.293	0.237
	SQ7	4.14	0.601	−0.460	0.119	1.812	0.237
	SQ8	4.12	0.622	−0.266	0.119	0.257	0.237
	SQ9	4.26	0.554	0.020	0.119	−0.420	0.237
	SQ10	4.08	0.587	−0.157	0.119	0.432	0.237
	SQ11	4.18	0.605	−0.364	0.119	1.173	0.237
	SQ12	4.36	0.554	−0.188	0.119	−0.272	0.237
	SQ13	4.39	0.581	−0.316	0.119	−0.725	0.237
	SQ14	4.36	0.575	−0.228	0.119	−0.715	0.237
	SQ15	4.24	0.598	−0.139	0.119	−0.491	0.237
	SQ16	4.28	0.559	−0.023	0.119	−0.513	0.237
	SQ17	4.20	0.590	−0.222	0.119	0.290	0.237
	SQ18	4.39	0.556	−0.167	0.119	−0.856	0.237
	SQ19	4.37	0.586	−0.373	0.119	−0.271	0.237
	SQ20	4.29	0.578	−0.201	0.119	−0.148	0.237
	SQ21	4.27	0.543	0.077	0.119	−0.425	0.237
	SQ22	3.85	0.741	−0.146	0.119	−0.400	0.237
	SQ23	4.01	0.737	−0.297	0.119	−0.363	0.237
	SQ24	3.87	0.781	−0.576	0.119	0.844	0.237
	SQ25	4.12	0.606	−0.063	0.119	−0.346	0.237
	SQ26	4.03	0.690	−0.295	0.119	−0.091	0.237
	SQ27	3.87	0.721	−0.299	0.119	0.397	0.237
Satisfaction	SAT1	4.33	0.609	−0.328	0.119	−0.654	0.237
	SAT2	4.27	0.685	−0.409	0.119	−0.850	0.237
	SAT3	4.24	0.640	−0.311	0.119	−0.419	0.237
	SAT4	4.28	0.682	−0.969	0.119	2.485	0.237
Word of mouth	WOM1	4.42	0.595	−0.554	0.119	−0.228	0.237
	WOM2	4.38	0.635	−0.584	0.119	−0.328	0.237
	WOM3	4.27	0.733	−0.771	0.119	0.428	0.237