Validation of a Research Instrument to Measure Generation Y Parents’ Perception of Service Quality and Effect on Satisfaction and Word of Mouth in International Schools

Table 8

Hypotheses results.

Hypothesis	Goal	Result
H1	Service quality instrument	Supported
H1	SQ ⟶ SAT	Supported (.756, )
H2	SQ ⟶ WOM	Supported (.596, )

; ; ; ns = “not significant”.