Influence of Cultural Differences on the Establishment of Consumer Trust in a Socialized Cross-Border E-Commerce

Table 1

Confusion matrix.

		Predictive value		Total
		Response	Not responding
Actual value	Response	Real case (TP)	False negatives (FN)	Real case (TP) + false negatives (FN)
	Not responding	False positives	True negative (TN)	False positives+ true negative (TN)
Total		Real case (TP) + false positives	False negatives (FN) + true negative (TN)	Real case (TP) + false positives+ false negatives (FN) + true negative (TN)