Research Article

Influence of Cultural Differences on the Establishment of Consumer Trust in a Socialized Cross-Border E-Commerce

Table 6

Validity evaluation of text data.

ModelTrue positive rateFalse positive rateAccuracyKappa statisticsAUC

H10.8420.22384.1%0.6410.856
H20.8970.13189.74%0.7740.883
H30.9290.09992.87%0.8430.979