Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

Table 7

Model path analysis result.

Hypothetical	Path	Path coefficient	Significance	Hypothesis testing
H1a	PB-->privacy disclosure	0.202	< 0.001	Support H1a
H1b	PR-->privacy disclosure	−0.212	< 0.001	Support H1b, H1
H2a	Perceived benefit-->α	−0.391	< 0.001	Support H2a
H2b	Perceived benefit-->β	0.293	< 0.001	Support H2b
H2c	Perceived risks-->α	0.288	< 0.001	Support H2c
H2d	Perceived risks-->α	−0.238	< 0.001	Support H2d, H3
H3a	α-->privacy disclosure	−0.147	< 0.001	Support H3a
H3b	β-->privacy disclosure	0.412	< 0.001	Support H3b, H3