Research Article
Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan
Table 2
Distribution of the demographics of BOP group.
| | Item | Number of people | Number of people (%) | Cumulative Percentage |
| | Gender | | | | | Male | 98 | 51.32% | 51.32% | | Female | 92 | 48.68% | 100.00% | | Total | 190 | 100.00% | 100% | | Age | | | | | Less than 18 years old | 0 | 0.00% | 0.00% | | 18–24 years old | 39 | 20.53% | 20.53% | | 25–30 years old | 134 | 70.52% | 91.05% | | 31–40 years old | 17 | 8.95% | 100.00% | | 41–50 years old | 0 | 0.00% | 100% | | More than 50 years old | 0 | 0.00% | 100% | | Total | 190 | 100% | 100% | | Educational level | | | | | Elementary school (and below) | 0 | 0.00% | 0.00% | | Junior high school | 0 | 0.00% | 0.00% | | Senior high school and vocational school | 4 | 2.11% | 2.11% | | University (including college) | 102 | 53.68% | 55.79% | | Graduate school (and above) | 84 | 44.21% | 100% | | Total | 190 | 100% | 100% | | Annual income | | | | | Less than 0.3 million NTD | 99 | 52.11% | 52.11% | | 0.31~0.54 million NTD | 91 | 47.89% | 100% | | Total | 190 | 100% | 100% | | Residential places | | | | | Northern Taiwan | 136 | 71.58% | 71.58% | | Central Taiwan | 37 | 19.47% | 91.05% | | Southern Taiwan | 17 | 8.95% | 100% | | Eastern Taiwan | 0 | 0.00% | 100% | | Off-shore islands | 0 | 0.00% | 100% | | Total | 190 | 100% | 100% | | Occupation | | | | | Professional personnel | 56 | 29.47% | 29.47% | | Service industry | 40 | 21.06% | 50.53% | | Business | 26 | 13.68% | 64.21% | | Self Employed | 21 | 11.05% | 75.26% | | Public official | 11 | 5.79% | 81.05% | | Labor industry | 19 | 10.00% | 91.05% | | Agricultural, forestry, fishery, and husbandry | 0 | 0.00% | 91.05% | | Retired | 0 | 0.00% | 91.05% | | Others | 17 | 8.95% | 100.00% | | Total | 190 | 100.00% | 100% |
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