Research Article
Pricing Model for Dual Sales Channel with Promotion Effect Consideration
Table 2
Equilibrium strategies when price discounts are provided by both channels (“+” denotes the positive value).
| | Pricing strategies | Conditions | Prices | Sales | Profits | | | | | | | | | | | | |
| | Pricing Strategy I | | Null | | Null | | Null | + | Null | + | Null | + | Null | + |
| | Pricing Strategy II | | | | Null | | Zero | + | Null | + | Zero | + | Null | + |
| |
Pricing Strategy III | | | | Null | | + | + | Null | + | + | + | Null | + |
| |
Pricing Strategy IV | |
|
| |
| + | + | Zero | + | + | + | Zero | + |
| |
Pricing Strategy V | |
| | | | + | + | + | + | + | + | + | + |
|
|
