Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer

Table 1

The changes of advertising and the retail price ().

	⁢Master-slave ⁢decision				⁢Decentralized decision ⁢making
	0.9	4.37	3.54	32.37	31.33	15.12	12.25	34.4	33.17
0.8	5.52	3.54	32.66	31.34	19.14	12.25	34.94	33.19
0.7	7.22	3.54	33.03	31.35	25	12.25	35.62	33.21
0.6	9.82	3.54	33.52	31.37	34.03	12.25	36.54	33.23
0.5	14.14	3.54	34.21	31.39	49	12.25	37.82	33.27