Research Article
Strategic Alliance with Competitors in the Electric Vehicle Market: Tesla Motor’s Case
Table 2
US EV market share segments by firms in 2013.
| | Firm number | Actual firm | Market share |
| | Firm 1 | Tesla | 20.59% | | Firm 2 | Daimler | 0.61% | | Firm 3 | Toyota | 7.18% (RAV4 EV 0.80%) | | Firm 4 | Outsider | 71.62% |
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