Research Article
Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter
Table 15
QTT-I Results for “simple and modern.”
| | Item | Attractive factor | | |
| | A1 Outline of the front panel | A11 Sharp broken line | -0.8072 | 0.8986 | | A12 Mellow & full and just as a shield | 0.3579 | | A13 Close to letter M/like a helmet | -1.5130 | | A14 Similar to square | 0.3648 |
| | A2 Side trend line | A21 Continuous curve | 0.9360 | 0.8615 | | A22 Continuous broken line | -0.0211 | | A23 Disconnected irregular polygon | 0.1643 | | A23 Disconnected broken line | -0.8649 |
| | A3 Modelling of the headlight | A31 Diamond shape | 0.9353 | 0.6660 | | A32 Eye shape | 0.0256 | | A33 V-shape | 0.2564 | | A34 Circle shape | -0.0898 | | A35 Similar to the square shape | -0.3784 | | A36 Cobblestone shape | 0.0231 | | A37 Shape of the athletics track | -0.1204 | | A38 Shape of two round | -0.2683 |
| | A4 Rear modeling features | A41 Mellow and cocking-up | -0.3544 | 0.7772 | | A42 Sharp and cocking-up | 0.4509 | | A43 Vertical-tail shape | -0.8116 | | A44 Similar to square/trapezoid | 0.5208 |
| | Constant | | 3.3338 | |
| | R= 0.9220 | | R2=0.8501 |
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Notes: acategory scores. bPartial correlation coefficients. R: multiple correlation; R2: determination coefficient.
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