A Method of Capturing and Transferring Customer Value in Product Service System

Table 2

Kano assessment form.

		Value elements are realized
		Like	Must-be	Neutral	live with	Dislike
Value elements have not been realized	Like	Q	A	A	A	O
	Must-be	R	I	I	I	M
	Neutral	R	I	I	I	M
	live with	R	I	I	I	M
	Dislike	R	R	R	R	Q

A: Attractive, O: One-dimensional, M: Must-be, I: Indifferent, R: Reverse, and Q: Questionable.