Research Article

Pricing Decisions of a Supply Chain with Multichannel Retailer under Fairness Concerns

Table 1

The literature positioning of this paper.

ResearchTraditional dual-channel supply chainMultichannel retailerManufacturer fairness concernRetailer fairness concernBoth manufacturer and retailer fairness concern

Cai et al. [13]
Matsui [14]
Cattani et al. [21]
Dzyabura and Jagabathula [23]
Chen and Chen [1]
Wang et al. [2]; Hsiao and Chen [3]
Cui et al. [4]
Caliskan et al. [5]
Katok et al. [8]
Ho et al. [7]
Nie and Du [6]
This paper