An Empirical Study on Travelers’ Acceptance Intention of Travel Information on Social Networks

Table 1

Measurement items for model variables.

Latent variable	Item no.	Measurement item	Adapted source/reference
PU	PU1	The travel information obtained through social media platforms is very accurate.	Davis [16]
	PU2	The travel information content obtained through the social media platform is very comprehensive.
	PU3	The travel information obtained through the social media platform is very helpful for my travel decision.
PEU	PEU1	Downloading social media software and registering an account is an easy task.	Davis [16]
	PEU2	The method of using social media platforms is easy to learn.
	PEU3	The operation interface of the social media platform is friendly in design and smooth in experience.
PR	PR1	I am worried that using social media platforms to obtain travel information will divulge my privacy.	Bauer [21]
	PR2	I am worried that using social media platforms to obtain travel information will add unknown fees to me.
	PR3	I am worried that using social media platforms to obtain travel information will require a significant amount of my time.”
	PR4	I am worried that the wrong travel information on social media platforms will adversely affect my travel decision.
PT	PT1	I believe most of the travel information on the social media platform is true.	Gefen et al. [23]
	PT2	I trust the friends I make on social media platforms
	PT3	The operators of social media platforms are very trustworthy.
SN	SN1	An increasing number of people around me use social media platforms to obtain or share travel information.	Venkatesh and Davis [25]
	SN2	Friends around me often share travel information with me through social media platforms.
	SN3	I am increasingly concerned about the travel information on social media platforms under the influence of others.
HM	HM1	Sharing travel information on social media platforms is fun.	Venkatesh and Thong [28]
	HM2	Travel information on social media platforms is always presented in a very interesting way.
	HM3	I am very happy to be able to help other travelers on social media platforms.
AI	AI1	I am willing to use social media platforms to obtain travel information.	Davis [16]
	AI2	I plan to use social media platforms often to obtain travel information.
	AI3	I would recommend friends around me to use social media platforms to obtain travel information.