An Empirical Study on Travelers’ Acceptance Intention of Travel Information on Social Networks

Table 3

Analysis results of reliability and convergent validity.

Latent variable	Item no.	Factor loading coefficient	CR	AVE
PU	PU1	0.79	0.798	0.568
	PU2	0.72
	PU3	0.75
PEU	PEU1	0.71	0.778	0.538
	PEU2	0.74
	PEU3	0.75
PR	PR1	0.66	0.839	0.572
	PR2	0.72
	PR3	0.92
	PR4	0.70
PT	PT1	0.69	0.771	0.530
	PT2	0.64
	PT3	0.76
SN	SN1	0.73	0.828	0.617
	SN2	0.84
	SN3	0.81
HM	HM1	0.94	0.813	0.597
	HM2	0.70
	HM3	0.68
AI	AI1	0.77	0.862	0.677
	AI2	0.90
	AI3	0.84