Research Article

Modelling the Air Ticket Purchase Behavior Incorporating Latent Class Model

Table 6

Estimation results of the latent-NL model.

NLLatent-NL
S1S2S3

Constants
Peak-hour flight3.1622.1343.0724.671
Normal day-time flight3.2452.0933.0182.387
Evening flight3.0762.1103.1593.762
Normal train1.8902.2720.9950.265
High-speed train2.7641.9583.0122.316
Private car0.5610.0060.8210.043
Rented car0.8740.0190.4390.019
Daytime coach0.1450.1890.0620.004

Environmental variables
Origin0.0010.0000.0070.012
Destination−0.0010.000−0.015−0.016
Travel purpose0.0320.0120.0190.033
Travel distance−0.005−0.004−0.006−0.002
Generic variables
Departure time−0.184−0.035−0.232−0.711
Travel time−1.017−0.569−0.876−1.284
Delay time−0.514−0.082−0.414−1.617
Access time−0.043−0.024−0.089−0.286

Specific variables
Air fare−1.015−1.558−0.992−0.538
Normal train fare−0.547−0.627−0.413−0.294
High-speed train fare−0.972−1.059−0.815−0.419
Rented car fare−0.867−0.966−0.812−0.421
Private car fare−0.708−0.893−0.782−0.305
Coach fare−0.559−0.789−0.497−0.207

Personal feature variables
Age−0.231−0.114−0.275
Occupation0.0860.0760.085
Position0.1490.1860.214
Income0.0170.0070.013
Frequent travel purpose0.1590.2130.165
Long distance frequency−0.356−0.218−0.492
Purchase date for business−0.002−0.035−0.006
Purchase date for leisure−0.016−0.089−0.027
%41.0437.8921.07
Pseudo R20.350.370.450.41

Significant at the 1% level. Significant at the 5% level. Significant at the 10% level.