Modelling the Air Ticket Purchase Behavior Incorporating Latent Class Model

Table 7

Demand sensitivity to ticket price in different segments.

	Alternatives	S1 %	S2 %	S3 %	Total %
Situation 1	Peak-hour flight	−0.0	−1.04	−0.53	−1.59
Situation 2	Normal day-time flight	3.85	5.27	1.84	10.96
Situation 3	Evening flight	2.75	5.48	1.15	11.38