Modelling the Air Ticket Purchase Behavior Incorporating Latent Class Model

Table 9

Flight 2’s revenues with different pricing strategies.

Strategy	30–60 days	15–30 days	7–15 days	0–7 days	Revenue
1	480 (50 seats)	680 (30 seats)	980 (20 seats)	1680 (20 seats)	80900
Sold tickets	50	30	20	10
2	480 (20 seats)	680 (60 seats)	980 (30 seats)	1680 (10 seats)	86940
Sold tickets	20	53	25	10