Research on Effect Evaluation of Online Advertisement Based on Resampling Method

<table class="table-group" id="tab1"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr class="thead"><td class="align_left" rowspan="2">Actual</td><td class="align_center" colspan="2">Predicted</td></tr><tr class="thead"><td class="align_center">Ineffective advertisement</td><td class="align_center">Effective advertisement</td></tr><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">Ineffective advertisement</td><td class="align_center">True positive (TP)</td><td class="align_center">False negative (FN)</td></tr><tr><td class="align_left">Effective advertisement</td><td class="align_center">False positive (FP)</td><td class="align_center">True negative (TN)</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>The confusion matrix of effect evaluation of online advertisements.</div>

Mathematical Problems in Engineering

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Table 1

Table 1: Research on Effect Evaluation of Online Advertisement Based on Resampling Method 