Research Article
Research on Effect Evaluation of Online Advertisement Based on Resampling Method
Table 3
The original features of online advertising data.
| | Features of online advertising data |
| | Number of payers | Views of business page = 1 | Number of total search volume | | Number of payments | Views of business page ≥ 8 | Number of total register volume | | Amount of total payments | Average views of business page | Number of total purchase volume | | Number of order people | Views of home page = 1 | Number of total collection volume | | Number of orders | Views of home page ≥ 8 | Number of total recommendation volume | | Amount of total orders | Average views of home page | Residence time of user ≥ 1 min | | Ad type | User gender | Residence time of user ≥ 8 min | | Ad budget | User amount | Average residence time of user | | Ad position | Max of user age | Type of media platform | | ROI on the day | Min of user age | |
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