Research on Effect Evaluation of Online Advertisement Based on Resampling Method

Table 4

The selected features of three types.

Features of advertising information	Features of information on media platform	Features of user information
Advertising type	Advertising position	User gender
Amount of total payment		Max of user age
Amount of total order		User amount
Average views of business page		Number of total search volume
Average residence time of user	Type of media platform	Number of total collection volume
Average views of home page		Number of total recommendation volume
Advertising budget		Number of total purchase volume
ROI on the day		Number of total register volume