Rough Kansei Mining Model for Market-Oriented Product Design

Table 7

The obtained different association rules.

Association rules			Support	Confidence
Design parameters		Kansei adjectives
Chest of drawers1	⇒	Modern	0,2328	0,4430
Legrest10	⇒	Feminine	0,0559	0,4003
Chest of drawers2 Λ bottom drawer1	⇒	Modern	0,2368	0,9223
Head-board7	⇒	Neither feminine Λ nor masculine	0,0442	0,5145
Leg2	⇒	Classic Λ simple	0,03835	0,2545
Legrest3	⇒	Pompous Λ charmful	0,03489	0,5231
Back1	⇒	Pompous Λ charmful	0,375371	0,799573
Legrest2	⇒	Pompous Λ charmful Λ feminine	0,293307	0,824175
Head-board1	⇒	Repellent Λ charmful	0,0377	0,2504
Front1	⇒	Pompous	0,1047	0,2434
Chest of drawers2 Λ legrest2	⇒	Classic Λ feminine	0,0344	0,4699
Legrest8	⇒	Pompous Λ charmful Λ feminine	0,129444	0,761576
Head-board4	⇒	Charmful	0,240356	0,736632
Bottom drawer2	⇒	Classic Λ charmful	0,1196	0,4650
Head-board6	⇒	Repellent Λ classic	0,142896	0,669326