Self-Operated Store or Franchised Store? Optimal Decisions for Online-to-Offline Supply Chain with a Demand Shift

Table 1

Recently published studies on demand-related decision problems.

Authors (year)	Demand model	Decision variables	Situation
Cao et al. [24]	Linear demand function	Market demand; unit retailing cost	Channel stability analysis; the equilibrium channel structures
	Demand uncertainty
Ofek et al. [25]	Hotelling model	Pricing and service	Channel strategy of retailers; the impact of product returns
	Deterministic
Gao and Su [28]	Random demand	Market demand; the hassle cost	Channel switching behavior; customers strategically choose channels
Zhang et al. [33]	POPU model based on consumer surplus	Shoppers’ demand; unit travel cost	“Preorder-online, pickup-in-store” (POPU) strategy
	Hotelling model
Liu et al. [23]	Stochastic model	Ordering	Returns handling strategy, and coordination
This study	Deterministic	Demand shift proportion; pricing	The impact of demand shift; coordination strategy
	Stackelberg game model