Self-Operated Store or Franchised Store? Optimal Decisions for Online-to-Offline Supply Chain with a Demand Shift

Table 3

Equilibrium price.

	Centralized		Decentralized
	0	102.78	113.89	102.78	132.64
0.05	100.00	116.67	100.00	137.50
0.1	97.22	119.44	97.22	142.36
0.15	94.44	122.22	94.44	147.22
0.2	91.67	125.00	91.67	152.08