Self-Operated Store or Franchised Store? Optimal Decisions for Online-to-Offline Supply Chain with a Demand Shift

Table 4

Equilibrium demand.

	Centralized		Decentralized
	0	12.50	22.5	18.13	11.25
0.05	10.00	25.00	16.25	12.50
0.1	7.50	27.50	14.38	13.75
0.15	5.00	30.00	12.50	15.00
0.2	2.50	32.50	10.63	16.25