Self-Operated Store or Franchised Store? Optimal Decisions for Online-to-Offline Supply Chain with a Demand Shift

Table 5

Equilibrium profit.

	Decentralized			Centralized
	0	1675.35	210.94	1886.29	2097.22
0.05	1645.83	260.42	1906.25	2166.67
0.1	1633.68	315.10	1948.78	2263.89
0.15	1638.89	375.00	2013.89	2388.89
0.2	1661.46	440.10	2101.56	2541.67