Strategic Customer Behavior and Pricing Strategy Based on the Horizontal Differentiation of Products

<div>The influence of parameter <svg height="12.4698pt" id="M271" style="vertical-align:-3.18147pt" version="1.1" viewbox="-0.0498162 -9.28833 14.5064 12.4698" width="14.5064pt" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M475 507C475 612 440 712 326 712C139 712 23 420 23 215C23 96 58 -12 180 -12C369 -12 475 293 475 507ZM391 522C391 486 387 448 379 394H126C155 538 222 677 310 677C386 677 391 571 391 522ZM373 346C344 193 283 22 189 22C126 22 106 114 106 196C106 243 111 293 118 346H373Z"></path></g><g transform="matrix(.0091,0,0,-0.0091,6.149,3.132)"><path d="M870 650H600L593 618C681 609 684 605 669 516L641 367H261L286 516C302 603 313 610 391 618L398 650H132L123 618C214 610 218 606 200 516L127 130C113 46 107 40 25 32L18 0H290L298 32C204 40 200 42 214 130L250 321H631L596 131C580 47 573 39 484 32L475 0H753L762 32C673 39 668 46 685 130L757 516C772 606 778 610 861 618L870 650Z"></path></g></svg> on optimal decisions.</div>

Mathematical Problems in Engineering

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Figure 9

Figure 9: Strategic Customer Behavior and Pricing Strategy Based on the Horizontal Differentiation of Products 