Research Article
Strategic Customer Behavior and Pricing Strategy Based on the Horizontal Differentiation of Products
Table 1
The influence of parameters on optimal price strategy and number of customers.
| | | Decentralized decision | Centralized decision | | Optimal pricing strategies | Customer numbers | Optimal pricing strategies | Customer numbers |
| | Single retail channel model | ，， ， | ，， | ， | ，， | | Dual-channel model I | ，， | ，， | ， | ，， | | Dual-channel model II | ，， | ，， | ， | ， |
| | Single retail channel model | ，， ， | ，， | ， | ， | | Dual-channel model I | ，， | ，， | ， | ，， | | Dual-channel model II | ，， | ，， | ， | ，， |
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