Identification of Key Influencing Factors of User Experience of Mobile Reading APP in China Based on the Fuzzy-DEMATEL Model

Table 4

Cause factors.

Number of factors	Cause factors	Cause degree (>0)
5	Content richness	1.33607
20	Value fit	1.20525
17	Copyright protection	1.07913
9	Personalized service	0.82116
3	System performance	0.50902
10	Convenience	0.25275
19	Behavioral fit	0.20300
2	Availability	0.08810
4	Stability	0.07963
13	Interface design	0.04955