Research Article
Advertising Cooperation and Green Technology R&D Strategy in a Platform-Led Stackelberg Game
Table 2
Comparison of green degree in PB, PG, and PJ models.
| | Parameters | | | |
| | +50% | + | − | − | | +25% | + | − | − | | 2 | + | − | − | | −15% | + | − | − | | −25% | + | − | − |
| | +50% | + | − | − | | +25% | + | − | − | | 1 | + | − | − | | −25% | + | − | − | | −50% | + | − | − |
| | c | +50% | + | − | − | | +25% | + | − | − | | 1 | + | − | − | | −25% | + | − | − | | −50% | + | − | − |
| | +25% | + | − | − | | +15% | + | − | − | | 0.4 | + | − | − | | −25% | + | − | − | | −50% | + | − | − |
| | +50% | + | − | − | | +25% | + | − | − | | 0.2 | + | − | − | | −25% | + | − | − | | −50% | + | − | − |
| | +50% | + | − | − | | +25% | + | − | − | | 4 | + | − | − | | −15% | + | − | − | | −25% | + | − | − |
| | +50% | + | − | − | | +25% | + | − | − | | 3 | + | − | − | | −25% | + | − | − | | −50% | + | − | − |
| | +25% | + | − | − | | +15% | + | − | − | | 0.2 | + | − | − | | −25% | + | − | − | | −50% | + | − | − |
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