Research Article

Enhancing Business Sustainability and Competitive Advantage by Using a Strategic Mathematical Computing Model

Table 7

Interpreting effect sizes (Cohen’s d) and comparison of participants with/without individual involvement in the cost reduction.

VariableMSDTDfCohen’s dEffect size

Rank for profit contribution0.461060.650.08
 Individual personally involved3.740.81
 Individual not personally involved3.800.62

Rank for revenue generation1.0697.350.290.20
 Individual personally involved2.570.89
 Individual not personally involved2.730.68

Rank for company (organisation) reputation0.2592.800.800.05
 Individual personally involved0.771.07
 Individual not personally involved0.820.75

Rank for quality assurance0.611060.540.12
 Individual personally involved2.000.68
 Individual not personally involved2.090.84

Rank for people management−1.89106.000.06−0.37Small
 Individual personally involved0.911.04
 Individual not personally involved0.560.83

n = 61 participants with personal involvement and 82 participants without personal involvement. Effect sizes as “small, d = 0.2”, “medium, d = 0.5,” and “large, d = 0.8” defined by Cohen [59]; n = 90 and 53 participants from service and manufacturing, respectively. Source: authors.