Research Article

Offline and Online Channel Selection of Low-Carbon Supply Chain under Carbon Trading Market

Table 1

Mathematical notations.

NotationsMeaning

The manufacturer’s unit production cost
Unit offline wholesale price
Unit online retail price
Unit offline retail price
Carbon price in the carbon trading market
The manufacturer’s carbon emission before process improvements
The manufacturer’s carbon emission after process improvements
Elastic coefficient of carbon emission reduction cost
Elastic coefficient of service cost
Promotion effort level coefficient
Commission rate
The platform’s sales service level
The retailer’s promotion effort level
Product market scale, a large enough positive number
Sensitivity coefficient to the product price
Sensitivity coefficient to the product service
Carbon market scale
Sensitivity coefficient to the carbon price