Research Article
Offline and Online Channel Selection of Low-Carbon Supply Chain under Carbon Trading Market
| Notations | Meaning |
| | The manufacturer’s unit production cost | | Unit offline wholesale price | | Unit online retail price | | Unit offline retail price | | Carbon price in the carbon trading market | | The manufacturer’s carbon emission before process improvements | | The manufacturer’s carbon emission after process improvements | | Elastic coefficient of carbon emission reduction cost | | Elastic coefficient of service cost | | Promotion effort level coefficient | | Commission rate | | The platform’s sales service level | | The retailer’s promotion effort level | | Product market scale, a large enough positive number | | Sensitivity coefficient to the product price | | Sensitivity coefficient to the product service | | Carbon market scale | | Sensitivity coefficient to the carbon price |
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