Research Article

Action Mechanism and Model of Cross-Border E-Commerce Green Supply Chain Based on Customer Behavior

Table 5

Weight value of each indicator.

First level indicatorWeightsComprehensive weight

Cross-border logistics risk (0.22)0.760.17
0.240.05

Transaction risk (0.42)0.940.39
0.060.03

Internet marketing risk (0.05)0.800.04
0.200.01

Environmental risk (0.31)0.450.14
0.150.05
0.370.11
0.030.003