Multiperiod Dynamic Pricing and Inventory Control Decisions for an Omnichannel BOPS Retailer with Reference Price Effects

Table 1

Consumer utility under two different channels when demand is loss neutral.

Demand source	Purchase channels	At the time of placing the order	At the time of receiving the product
		Place order	Keep (buy) product	Return product/cancel order/leave store
Online consumers	Buy online directly
	BOPS	0
Offline consumers	Buy offline directly	0