Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis

Table 1

Evaluation dimensions and criteria of green hotels.

Dimension	Criteria
(A) Energy conservation	(A1) Water conservation practices
	(A2) Electricity conservation practices
	(A3) Energy conservation in air conditioning
(B) Waste reduction	(B1) Garbage classification and recycling
	(B2) Prohibition of disposable products and engagement in waste reduction efforts
	(B3) Use of recycled products
(C) Health	(C1) Green product procurement
	(C2) Environmental protection and maintenance
	(C3) Use of organic food products
(D) Marketing	(D1) Brand awareness
	(D2) Brand image
	(D3) Overall service quality