Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis

Table 2

Importance and performance of green hotel criteria.

No.	Item	Importance	Performance	Competitive strategy
a1	Water conservation practices	5.2	5.9	Possible overkill
a2	Electricity conservation practices	5.3	5.6	Low priority
a3	Energy conservation in air conditioning	5.5	6.1	Possible overkill
b1	Classifying and recycling garbage	6.1	5.8	Keep up the good work
b2	Prohibition of disposable products and engagement in waste reduction efforts	6.0	5.9	Keep up the good work
b3	Use of recycled products	6.0	5.2	Concentrate here
c1	Green product procurement	6.1	5.9	Keep up the good work
c2	Environmental protection and maintenance	5.9	5.3	Concentrate here
c3	Use of organic food products	5.9	5.9	Keep up the good work
d1	Brand awareness	5.6	5.5	Low priority
d2	Brand image	5.9	5.6	Concentrate here
d3	Overall service quality	6.1	6.0	Keep up the good work
Mean		5.76	5.71